I've selected some examples of work from my time as a digital designer at Tesco, creating visual content for the company's customer facing websites. On these projects, I worked as the primary designer in a team of content coordinators, copywriters and developers. My role spanned pre-production to delivering web-optimised assets. If you'd like to know more about my work at Tesco, please ask me!
F&F
As a development exercise, members of the design team were asked to reimagine the online shopping experience for F&F, Tesco's clothing brand. With the intention to demonstrate the style and quality of F&F clothing through the screen, I visualised a set of large image content modules. A combination of photography styles aims to address the challenges of online shopping, particularly the inability to try on the items, feel the fabrics, or see details closely.
The Taproom and The Whisky Cellar
I was asked to create visual identities for two new pages showcasing the company’s craft beer and whisky collections. Each of the visual identities needed to be consistent with the Tesco brand, but also reflect the style of their respective products. The project included creating the text lockups, colour/texture palettes, image styling, and later creating the structure and content for each of the pages.
Christmas 2021
Being part of the Christmas 2021 team was a great learning experience. I was asked to lead the design for the campaign on the company's e-commerce platforms. This involved working with content and trade planning teams to map out the customer journey, wire-framing pages for each category (e.g. food, gifts, decorations, etc.), designing and delivering assets, and ensuring all visual content was consistent with other channels of communication.
